MOTION & BRAND DESIGN
based in San Francisco, Dom builds cohesive visual worlds across media and dimension — using motion and storytelling to create experiences grounded in curiosity, connection, and wonder.
MOTION & BRAND DESIGN
based in San Francisco, Dom builds cohesive visual worlds across media and dimension — using motion and storytelling to create experiences grounded in curiosity, connection, and wonder.
Allbirds in Motion
03.2019-05.2019
Skills: Branding, Motion Graphics, Storytelling
Tools: After Effects, Premiere Pro, Audition, Illustrator, Photoshop
*self-guided project*
Skills: Branding, Motion Graphics, Storytelling
Tools: After Effects, Premiere Pro, Audition, Illustrator, Photoshop
*self-guided project*
*mockup*
*mockup*
This project, as an outlet for my appreciation for my favorite pair of shoes, takes one of my favorite brands and lets it grow and lets it fly.
*mockup*
This project, as an outlet for my appreciation for my favorite pair of shoes, takes one of my favorite brands and lets it grow and lets it fly.
Story Inspiration
A series of animations from Allbirds reminded me of a bedtime song my mother used to sing to me:
Wynken and Blynken and Nod one day sailed off in a wooden shoe...
The story of this mystical shoe always inspired in me a sense of adventure and wonder, prompting the journey that these Allbirds shoes go on in this video, where the shoes are the main character.
Color Story
The beautiful colors in nature inspire the playfull palettes for Allbirds shoes. A simplified color palette lets the colors be a main character and shine through in the video.
Style Decisions
Photography with line drawing is a style that reflects qualitys of the Allbirds shoes: airy, breathable, and natural.