Shiftmaker Tour
10.2023 - 05.2024
Skills: Project Management, Brand Design, Story Telling, Digital Content, Creation, Data Vizualization, Videography
Tools: Illustrator, After Effects, Photoshop. Capcut, TikTok, Premiere Pro
The
Culture Shift Tour
is a project that I needed to be a part of because of its
impact,
engaging with 100 youth hockey teams across Canada in 100 days,
educating players to become Shift Makers,
aiming
to make hockey a more welcoming space for all.
I am very thankful to have been a part of this project,
for which I took on
many roles as
road manager,
content collector and creator,
and tour brand designer,
to name a few.
The daily videos of the
“Gay in the Life” series
recapped each day, allowing followers to see a more
full view of what it’s like to be on tour:
from official tour sessions with teams,
to media interviews with various news stations,
to meeting friends in different cities,
to mental health breaks and gym sessions.
.